Yardzen makes renovating your garden easy



UPDATE, 05/27/2020: Yardzen, the garden design app, has announced a partnership with CB2 and Crate and Barrel, so users can incorporate brand name furniture into the outdoor spaces they design using the site.

“At Crate and Barrel, we are constantly striving to improve our customer experience. Our goal is to help people love the way they live in the moments that matter,” said Michael Chaney, Director of Sales to companies at Crate and Barrel, in a statement. . “We are excited to be working with Yardzen to bring the Crate and Barrel and CB2 product lines to homeowners as they reinvent their outdoor spaces. “

ORIGINAL STORY, 3/5/19: You can order food, hire a plumber, and even decorate your home from your iPhone, so why not tackle your backyard the same way? A couple of entrepreneurs found a solution to achieve this: Yardzen, debuted last year and is now slowly expanding into new markets, is a website that allows users to redesign their dream backyard basically from an iPhone.

Husband and wife team Allison and Adam Messner came up with the idea for Yardzen after being confronted with replanting their backyard when it was destroyed by the 2017 California wildfires. With an entrepreneurial background technological, the Messners were determined to find a technology-based solution to the task.

A rendering of a Yardzen swimming pool.

Courtesy of Yardzen

“I listed the complexities and found a solution,” says Allison of their first try, Their Own Home. “We found a landscaper and gave her all the information and said, ‘If we just give you this, can you do it? “At first she said it was impossible, but with the software we made it worked like a charm.”

Here’s how it works: Users select one of three packages (partial yard for $ 995, full yard for $ 1,499, or botanical – just plants – $ 495) and complete a design profile on the Yardzen site. Then they shoot a video of their garden space on their phone. Yardzen pairs them with a designer, who uses this video and satellite imagery to create a rendering of the property.

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Designers will describe patio options, plants, and water features throughout the site.

Courtesy of Yardzen

The designer makes a plan and, once the owner approves it, orders plants and Yardzen connects them with a pre-approved contractor, staying in touch during the installation process to make sure everything goes smoothly. , which he usually does; Yardzen’s plans have an accuracy of 6%.

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Succulents and other more sustainable plants are high on the list of requests on the site.

Courtesy of Yardzen

Right now, the service is available in the Bay Area, Greater Los Angeles, Houston, and Austin, but the business is looking to expand. It’s a smart decision: like Beautiful House reported last month, data shows Millennial homeowners are looking at outdoor space more than ever when buying a home. “Outdoor spaces are now the most requested feature of young homebuyers,” confirms Allison. “People want to relax with their families, they want to entertain people. I think the landscaping is changing. A lot of our guests have grown up in recession around the concept of living. They want a place that is one. sanctuary in their own home. When I was young gardening was a burden. Today many of our clients want to garden to relax. “

What if the process of achieving this relaxation could be as simple as the end result? Gold.

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